Litre Meter
Engineering sector project for Litre Meter who for nearly 50 years have been designing and manufacturing flow measurement solutions that are designed to handle the highest pressures and lowest flows for oil rigs and other large scale applications.
After consultation with the marketing department at Litre Meter the brief made clear they needed various adverts, images for the website and a detailed technical brochure for b both print and online use.
I used their existing branding to create new look adverts and a new style of format for their technical brochure that used a better layout and more visual representation of what their
equipment is capable of and in what location.
It was important to make sure the brand conveyed the important flow element of the business as well as being something instantly recognisable to someone looking for that type of product. The flow meter symbol was an excellent starting point to convey this and so that is how the logo evolved from a simple technical symbol into a stylised logo to convey what the business does at a simple glance. Then the earthy colour themes were introduced along with a gradient effect to convey the shimmer/viscosity often associated
with oils and gases in particular. In addition to this I created sketch product elements to put emphasis on the fact these products had been designed in house alongside sourcing imagery to support the brand .